Our independence allows for a single-minded focus on the product, assuring that the skis always meet the needs of an elite team of riders who know what works. Skiers the world over who demand the best demand Armada.
Only Armada can boast of team members who carry our price-point ski in their quivers. That's because the El Rey isn't designed to be affordable; it's designed to be light, lively, and durable. It achieves those characteristics with a multi-composition, torsion box core and cap construction that provide a balanced flex pattern throughout the life of the ski. That we've sourced these materials at a reasonable price isn't enough to warrant an Armada logo on the top sheet; that it's good enough for our top riders is.