The North Face
The North Face
Inc. company originally began in the United States of America. They
began specializing in outdoor products, specifically outerwear such
as police, coats, footwear, shirts, backpacks, sleeping bags and
tents. These were their primary products and they have remained
their top sellers throughout many years. The North Face's equipment
and clothing products have been catered toward outdoor adventurers.
These are endurance athletes, hikers, skateboarders, snowboarders,
climbers, wilderness enthusiasts, mountaineers or even skiers. The
outdoor products that The North Face provides their customers extremely
high quality and very innovative. The company even sponsors some
professional athletes throughout the sports. You can find professional
athletes that The North Face sponsors in sports like running, skiing,
snowboarding and climbing. Some names that you may recognize our
David Carrier Porcheron and Johan Olofsson.
The North Face
created its company in 1968. It was established in San Francisco
by a man named Douglas Tompkins. Douglas had a partner, his name
was Kenneth Klopp who had a nickname of "Hap." They originally
began The North Face company by establishing an equipment retail
store. When it first was launched, it did not have the company name
that it has today. Later, they created the name The North Face.
The name that the company acquired was chosen because the North
face of a mountain in the northern hemisphere is one of the most
challenging and testing mountains that a climber can attempt to
climb. It wasn't until the 1980s that The North Face introduced
a wide variety of ski wear into their line of clothing and equipment
products. Later on in the 1980s, they also introduced a wide variety
of camping equipment. The North Face eventually became its own subdivision
of the company known as VF Corporation.
It wasn't until
2007 that The North Face became solely based out of San Leandro,
California. They established a building near one of its corporate
siblings known as JanSport. In 2007, JanSport was known as one of
the largest manufacturers of backpacks. By partnering with The North
Face, these two companies were able to account for over half of
the small backpacks that were sold to students, campers and hikers
in the United States. They were able to significantly increase their
profits by partnering together in producing backpacks to be sold
in retail stores.
The logo of
the North face was designed by a man named David Alcorn in 1971.
David was a California designer who had never undergone any serious
design project prior to this. The logo of The North Face is very
simple and straightforward. You'll find the text "The North
Face" printed vertically throughout the logo, with half of
a dome on the right-hand side. This half dome shape was made to
mimic the Yosemite National Park when it is viewed from the West.
The North Face
experienced some revolutionary achievements in the 1990s and early
2000. They also had some hardships that came with these achievements.
The company grew in size dramatically, with sales for the company's
products skyrocketing. The North Face became one of the number one
manufacturers of backpacks and apparel items. The company's brand
in popularity increased substantially throughout the United States.
There is a high demand for their products, which allowed North Face
to price themselves above their competition, making their products
very desirable. This also open the door for counterfeit products
to be created. There was a large amount of theft and counterfeit
apparel items that began to hit the market in order to replicate
The North Face's success. The Internet became full with a lot of
North Face counterfeit goods, which started up around the early
Since the North
Face's products are very desirable, this also made him a target
for theft. The North Face has faced their hardships with people
trying to steal their products throughout many of their retail stores.
The North Face operates in both the United States and the United
Kingdom. They also have a lot of stores located worldwide. In fact,
their first Canadian owned store was opened in the month of October,
located in Toronto, Ontario. The North Face has been a very successful
company and it is expected that they will continue to do well.