About The North Face

The North Face Inc. company originally began in the United States of America. They began specializing in outdoor products, specifically outerwear such as police, coats, footwear, shirts, backpacks, sleeping bags and tents. These were their primary products and they have remained their top sellers throughout many years. The North Face's equipment and clothing products have been catered toward outdoor adventurers. These are endurance athletes, hikers, skateboarders, snowboarders, climbers, wilderness enthusiasts, mountaineers or even skiers. The outdoor products that The North Face provides their customers extremely high quality and very innovative. The company even sponsors some professional athletes throughout the sports. You can find professional athletes that The North Face sponsors in sports like running, skiing, snowboarding and climbing. Some names that you may recognize our David Carrier Porcheron and Johan Olofsson.

The North Face created its company in 1968. It was established in San Francisco by a man named Douglas Tompkins. Douglas had a partner, his name was Kenneth Klopp who had a nickname of "Hap." They originally began The North Face company by establishing an equipment retail store. When it first was launched, it did not have the company name that it has today. Later, they created the name The North Face. The name that the company acquired was chosen because the North face of a mountain in the northern hemisphere is one of the most challenging and testing mountains that a climber can attempt to climb. It wasn't until the 1980s that The North Face introduced a wide variety of ski wear into their line of clothing and equipment products. Later on in the 1980s, they also introduced a wide variety of camping equipment. The North Face eventually became its own subdivision of the company known as VF Corporation.

It wasn't until 2007 that The North Face became solely based out of San Leandro, California. They established a building near one of its corporate siblings known as JanSport. In 2007, JanSport was known as one of the largest manufacturers of backpacks. By partnering with The North Face, these two companies were able to account for over half of the small backpacks that were sold to students, campers and hikers in the United States. They were able to significantly increase their profits by partnering together in producing backpacks to be sold in retail stores.

The logo of the North face was designed by a man named David Alcorn in 1971. David was a California designer who had never undergone any serious design project prior to this. The logo of The North Face is very simple and straightforward. You'll find the text "The North Face" printed vertically throughout the logo, with half of a dome on the right-hand side. This half dome shape was made to mimic the Yosemite National Park when it is viewed from the West.

The North Face experienced some revolutionary achievements in the 1990s and early 2000. They also had some hardships that came with these achievements. The company grew in size dramatically, with sales for the company's products skyrocketing. The North Face became one of the number one manufacturers of backpacks and apparel items. The company's brand in popularity increased substantially throughout the United States. There is a high demand for their products, which allowed North Face to price themselves above their competition, making their products very desirable. This also open the door for counterfeit products to be created. There was a large amount of theft and counterfeit apparel items that began to hit the market in order to replicate The North Face's success. The Internet became full with a lot of North Face counterfeit goods, which started up around the early 2000's.

Since the North Face's products are very desirable, this also made him a target for theft. The North Face has faced their hardships with people trying to steal their products throughout many of their retail stores. The North Face operates in both the United States and the United Kingdom. They also have a lot of stores located worldwide. In fact, their first Canadian owned store was opened in the month of October, located in Toronto, Ontario. The North Face has been a very successful company and it is expected that they will continue to do well.